Learning Programs Built Around How You Actually Learn
We design courses around search behaviour patterns and real user needs. Our programs cover mobile-first indexing, site speed optimization, and technical implementation that actually moves rankings. Each pathway includes hands-on work with real site audits and measurable outcomes.
What These Programs Cover
Each course focuses on specific technical skills needed for mobile search optimization. You'll work through site audits, performance testing, and implementation strategies that apply directly to real projects.
Mobile-First Technical Foundation
Core principles of mobile indexing, viewport configuration, and responsive implementation. Covers crawl behaviour, rendering patterns, and how search engines process mobile content.
Performance and Speed Optimization
Practical work with Core Web Vitals, server response optimization, and resource loading strategies. Includes real site analysis and implementation testing with measurable metrics.
Technical SEO Implementation
Structured data, canonicalization, and crawl budget management for mobile sites. You'll audit existing implementations and fix common technical issues that affect rankings.
Analytics and Measurement
Setting up proper tracking for mobile user behaviour, conversion attribution, and search console data interpretation. Focus on extracting actionable insights from raw data.
JavaScript and Dynamic Content
How search engines handle client-side rendering, dynamic content loading, and progressive enhancement. Includes testing tools and debugging techniques for mobile indexing issues.
Advanced Troubleshooting
Diagnosing complex mobile SEO problems using log file analysis, rendering tests, and comparative indexing checks. Real case studies from sites with ranking drops or indexing failures.
How the Learning Path Works
Start with technical fundamentals and build toward complete site optimization. Each stage includes assessment work to verify you can apply what you've learned.
Programs combine live instruction with independent project work. You'll have access to instructors during scheduled sessions and can work through materials at your own pace between meetings.
Initial Assessment
Review your current technical knowledge and identify which program matches your experience level. We check your understanding of basic web development and SEO concepts.
Foundation Work
Complete core technical modules covering mobile indexing principles, performance metrics, and search engine behaviour. Each module includes practical exercises with real sites.
Applied Projects
Conduct full technical audits on live websites. Identify issues, prioritize fixes, and implement solutions. Projects require documented analysis and measurable improvements.
Advanced Implementation
Work on complex scenarios involving JavaScript frameworks, dynamic content, and multi-platform optimization. Focus shifts to troubleshooting and performance under constraints.
Final Verification
Comprehensive assessment requiring you to diagnose and fix mobile SEO issues on a test site. Must demonstrate complete understanding of technical implementation and measurement.
Who Teaches These Programs
Instructors work directly with sites handling significant mobile traffic. They focus on technical implementation rather than theory, and all examples come from real optimization work.
Viktor Lindgren
Performance optimization and Core Web Vitals implementation
Eamon O'Reilly
Technical SEO and structured data architecture
Naděžda Svobodová
Mobile indexing and crawl behaviour analysis
Bryn MacLeod
JavaScript rendering and dynamic content optimization